O You who hear prayer, To You all flesh will come.
– Psalm 65:2

In life, business and other pursuits, the value you bring to the table is proportionate to the patronage you enjoy, which in turn determines your greatness as an individual, or profitability as an organisation. No one exists for him/herself alone; we are all made for each other. In the same way, no company is set up to cater to its own needs alone. Each firm has the consumers in mind, and most of its activities are geared toward soliciting or retaining customers.

The greatness of an individual is determined by the number of persons he is able to influence, in the same way a corporate institution derives its relevance from the number of clientele it is able to serve satisfactorily.

Now let’s bring this home by considering God, the Creator of the universe and everything therein. As of today, the world’s population is estimated at over 7 billion. And considering that a large percentage of that population acknowledges the supremacy of God and professes allegiance to Him, that means God must be huge!

But, mind you, God is not sought for His own sake alone. If anything, most of us seek God because of what we can get from Him, as opposed to what we can give to Him. The Psalmist lends credence to this verity by saying that all flesh comes to God because He hears prayers. We seek God because He can meet our expectations. That is why He is much sought after by the seconds all over the world.

This is a lesson for us. You have to add value to people for them to seek you. The more people you can create value for, the more patronage you will enjoy, the more your spheres of influence will increase, and the more prosperous you will become.

You will succeed in Jesus’ Name!

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